The Secret To Staying Relevant In Your Market
You know how when someone mentions fast food, what's the first name that pops into your head? Probably McDonald’s right? Or when you need to do a quick search online, and you automatically think of Google? What about when you're tired and want a coffee, and Starbucks pops in your head first?
This is called top of the mind awareness, it's all about being the first name that comes to mind when someone thinks about a product or service.
So, how do you make sure your brand is the one people think of first?
Let's talk about it!
The Silent Killer Of Brands: Irrelevance
Imagine you're at the grocery store. You're walking down the cereal aisle, and you see an endless amount of options. How do you choose?
More often than not, you will grab the one that you're most familiar with, the one you probably saw in a commercial or ad recently.
Brands know this. They know that if they aren't the first to pop into your head, they are losing out on a sale.
Now, think about your own business. If someone needs what you're selling, are they going to think of you first? If not, that's a problem. If they don't think of you at all, it's even worse!
Out Of Sight, Out Of Mind
If you're not at the top of their mind, you're practically invisible.
Harsh, right? But it's true. There is so much competition out there that if people don't think of you first, they probably aren't thinking of you at all. And that means no sales, no growth, and ultimately, no business.
Staying relevant isn't just about having a great product or service, it's about making sure people remember you when it matters. If you don't have top of mind awareness, all your hard work might go unnoticed.
That's why it is so important to get it right.
The Secret Weapon To Staying Relevant
So how do you become the brand people remember?
Here's where the secret weapon comes in. The Call to Action or “CTA”
A CTA is just a fancy way of saying, “Tell people what you want them to do next.” It could be “Sign up for our newsletter,” Follow us on social media,” or “Buy now for 20% off!”
Adding a CTA isn't just nice to have, it's a must have. Think about it. A Good CTA grabs attention, creates urgency, and tells people exactly what to do. It's like a GPS that leads them straight to you.
The good thing is this can work for everyone. For those ready to buy now, it's a clear invitation. For those who are just thinking about it, it keeps them engaged, keeps your brand on their mind, and builds a list of interested prospects.
You're essentially creating a herd of people who are all interested in what you're selling.
Take Action Now
Here's the deal, if you want to stay relevant, you need to use a strong CTA in every piece of marketing you do, it doesn't have to be complicated, it just needs to be there.
Talk soon,
Dante
P.S. Curious about how I’d implement CTAs in your business? Do this:
Get in touch with our agency today. If we’re a good fit I will personally take a look at your company and your marketing, come up with a strategy of what I’d do differently and discuss it with you in depth on a call.
No cost, no obligation.
If you want to work together I’ll tell you exactly how that works, if you don’t want to work together that’s fine too. No hard selling, no pressure, no annoying sales tactics.
Sounds good? Then fill out this form: https://www.avanzaresolutions.com/contact
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