Turn Clicks Into Customers With This One Simple Trick

Let's be real… figuring out what your audience actually wants can feel like putting on a blindfold and playing a game of darts, hoping to land a bullseye.

We have all been there. You put your heart, time, and budget into an ad, and then… crickets. No clicks, no engagement, no results. 

It's frustrating right? So before you waste another dollar, let me show you exactly how to stop guessing and start winning. 

Assumptions Are Costing You Big Time

Most businesses out there rely on their gut feelings or wild guesses to figure out what their audience wants. 

Spoiler alert, that's a fast track to wasting money.

Ads fall flat, emails get ignored, and websites just sit there collecting more dust than those weights you have laying around your house, that you keep telling yourself you are gonna use. It's not necessarily because your ideas are bad, it's because you're guessing. And those guesses? They're expensive.

“How Do I Know Exactly What Works”

This is where A/B testing comes into play

“What is A/B testing?”

It's a tool that facebook gives you that allows you to compare two versions of an ad to determine which one will perform better.

Think of it like playing the lottery, except this time, you know which ticket is the winner before you even buy it.

“How Does It Work”

Let's say you have two different versions of the ad. It can be two different headlines, ad designs, offers, or whatever it may be. You split your audience in half. One group sees ad A, and the other sees ad B. 

The Numbers dictate what works best. What got more clicks, more sign ups etc.

This is Darwinism for ads. Survival of the fittest. Only the strongest survive.

The best part? A/B testing doesn't just allow you to pick a winner. It makes your entire strategy stronger over time. Every test teaches you something new about your audience. What they respond to, what they ignore, and what gets them to take action.

From Guessing To Growing

Think of how easy it would have been to get straight A’s in school, if you knew what was on the test before you saw it. Think of how easy it would be to get rich, if you knew when to invest and when to sell. Think of how easy life would be, if you knew exactly what to do in every situation.

This is A/B testing. It tells you exactly what works and what doesn't. This is as easy as it gets.

So next time you're trying to come up with an ad don't sit there and guess. Use this method and I guarantee your results will skyrocket!

Talk soon,

Dante