Why The Most Underrated Form Of Marketing Is Actually The Most Effective
Great marketing isn't about shouting into the void and hoping someone listens. It's not about reaching the most people. It's about reaching the right people.
And yet, most business owners are still playing a numbers game, throwing ads at massive audiences, crossing their fingers and wondering why their results are underwhelming.
Let me let you in on a little secret… The most effective form of marketing is also the most overlooked. And it all starts with something that seems deceptively simple.
Stop Casting A Net The Size Of The Pacific Ocean
Here's the thing… Most ads fall completely flat because the target is way too broad.
Imagine standing in a mall on black Friday. People are rushing everywhere, laser focused on getting those deals. Then there is you, standing in the middle of the chaos, yelling, “Come buy my product!” Sure you might get a few people to look your way, but everyone else? They're just annoyed that you're yelling at them.
To make it worse, business owners often expect these generic ads to magically convert people on the first try. But let's be real, the odds of someone pulling out their wallet the first time seeing your ad is slim to none.
Broad Ads Burn Budgets
Blasting your ad to 100,000 people sounds impressive, right? Wrong! It's wasteful. You're essentially carpet bombing the internet and hoping for something to happen. Here is the problem, you're spending a huge chunk of your money on people who couldn't care less.
Now your left broke wondering why your brilliant ad got zero results.
Oh and you missed out on the biggest secret weapon when it comes to marketing, repetition. People don't buy when they are indifferent, they buy when they are familiar. Familiarity breeds trust, and trust makes sales.
Two Step Lead Generation Is The Real MVP
Instead of pushing for big commitment upfront, start with a low pressure, high value offer. This is step one of the two step lead generation process.
Let's say for example, you're a personal trainer. Instead of leading with “Sign up for my $200/month program,” try this, “Download my free 7-day meal plan to jumpstart your fitness journey”
This type of offer grabs attention without demanding anything major. It's helpful, free, and positions you as the expert.
Now, step two, retargeting. With tools like Facebook Pixel, you can track who downloaded the meal plan. Those people are your golden audience, they've shown that they're interested. So instead of advertising to everyone, you focus on retargeting the people who already showed interest.
By the time they see your second ad, they already know you, trust you, and see the value in what you're offering. They are far more likely to convert, than if you tried to sell them cold.
Two Steps One Simple Strategy
Stop trying to sell to everyone right away. Two step lead generation allows you to spark interest with a small, low pressure offer, then retarget those warm leads with an offer they can't refuse
Success doesn't come from shouting louder, it comes from engaging the right people at the right time.
Let everyone else throw their money away on broad campaigns, while your converting warm leads to loyal customers, and smiling all the way to the bank.
Talk Soon,
Dante